STANDARD CHARTERED x LIVERPOOL FC - ‘FANS OF FANS’
Global Campaign
Fans Of Fans is the rewards platform we created for Standard Chartered’s customers world wide, leveraging the Liverpool FC partnership and letting customers redeem against merchandise and rewards in the Liverpool app.
With our 'Fans of fans' campaign, we've flipped the script and created a world where the players hero-worship the fans. Like when VVD, Diogo and Fabinho get swapping fans stickers in the Liverpool dressing room…
This was shot at Anfield in two goes. Once with the players and two months later we captured the cameo of Jurgen Klopp, acting pretty convincingly to an empty dressing room.
Hats off to director Jacques Salmon, who helped put the players at ease and got them into the story by creating special stickers that we don't see in the film - ones of the players as kids themselves and specific fans that meant a lot to them.
