LONDON MIDLAND - ‘Motion’
Brand Creation & Launch campaign
Travel Marketing Awards 2018: Finalist, Integrated Campaign, Travel Marketing Awards 2018: Silver, Best Out Of Home, Customer Experience Awards 2017: Gold, Digital Innovation, Customer Experience Awards 2017: Silver, Hospitality, Leisure and Travel, Drum Creative Awards 2017: Winner, Advertising Strategy, Drum Creative Awards 2017: Nomination: Integrated Campaign, Rail Innovation Awards 2017: Silver, Best Initiative
London Midland was the first rail company in the UK to roll out a browser-based entertainment system, so passengers could enjoy TV shows, movies, games, books and free wifi on board. We created the Motion brand from scratch developing the logo, the user interface and the launch campaign.
Whilst interrogating the client about their brief we uncovered that we had the run of the rail network’s ad inventory, so we created a raft of timely, relevant POS, digital and outdoor that we could use to target customers when they were very much ‘in the moment’. The work ran across the whole rail network, from escalator panels and ticket gates to huge digital screens up and down the country.
Add to that a clever and irreverent tone of voice and this is what happens…
