F1 - F1 UNLOCKED
Content, Social + ECRM Campaign
For Formula 1 we concepted, art-directed and wrote numerous campaigns to grow the fanbase and deepen engagement, as well as social campaigns around race-calendar highlight Silverstone.
This included fast turnaround email newsletters wIth a distribution list of over 65m people around the globe. ‘The Briefing Room’ and ‘The Overtake’ leant heavily on art direction and craft with bespoke imagery and typography to increase open-rates, going out just before and just after each Grand Prix, wrapping the weekend's action.
We also developed competition campaigns for money-can't buy prizes, like a VIP weekend at Silverstone for the British Grand Prix and the chance to win your name on the chequered flag at the finish line.
For the Silverstone Unlocked campaign, we had over 80,000 entries in the first 24 hours - the most they'd ever had.
